LICENSED BUSINESS BROKERAGE · ONTARIO

Sell your business with structured,

competitive deal execution

We actively source buyers, create competition, and manage the entire process through to closing.

FINTRAC Compliant

Ontario Licensed

Multiple Buyer Guarantee

Timely Execution

Ask About Multiple Buyers Inquires

Guarantee on Qualified Businesses

Testimonials

"I recently sold my business using Liquid Sunset as a brokerage. They were able to get the business sold in our desired time frame and were always courteous, professional and transparent with communication. They made the selling process rather simple and straightforward. I would recommend them to anyone looking to sell their small business!"

- Devan Long

- Local Guide 

"Randall and his team were very professional and handled everything from start to finish. Truly a ‘one stop shop' for selling or buying a business. Highly recommended!"

- Lang's Offroad

- Local Guide 

"I recently purchased a business that was listed by Liquid Sunset Business Brokers. They were professional, responsive, and easy to deal with throughout the process. Communication was clear and things moved smoothly. Overall, a positive experience and I appreciate their support during the transaction"

- Mirza Abbas Munir

- Local Guide 

Who We Are

A team of licensed brokers and support staff

Randall

Broker of Record

Nick

Sales Representative

Matt

Broker

Mike

Chief Marketing Officer

Cheyenne

Office Manager

Brad

Sourcing Manager

Airaas

Sourcing Representative

Mohib

Sourcing Representative

our process

We are involved in every stage of the deal

01

Sourcing & Screening

Identifying and qualifying serious buyers

02

Preparing & Negotiating

Structuring terms that protect your interests

03

Managing Due Diligence

Guiding Sellers through the complexities of Due Diligence

04

Coordinating Closing

Working alongside experienced legal counsel

Our Brokerage Actively

Advertises Our Listings

DEAL STRUCTURING

Reducing complexity. Accelerating closing.

We help you structure the deal and negotiate key terms early, so legal review is faster, smoother, and more cost-efficient.

  • Letter of Intent (LOI)

We guide you through offers and negotiate key terms on your behalf before anything goes to legal

  • Purchase & Sale Agreement

We work alongside you during legal review to keep terms aligned and negotiations moving forward

With a cooperative lawyer, this approach can significantly reduce legal fees and speed up closing.

BUYER SUPPORT

Stronger buyers = better outcomes for you

We don't just find buyers, we help them close. That means higher certainty for sellers.

1. Financing assistance

We help buyers secure financing so deals don't stall at the last stage.

2. Obstacle navigation

Proactive guidance through challenges that arise during the process.

3. Ongoing deal support

We stay engaged from first offer to final signature.

PRICING

Simple, transparent pricing

A modest retainer to get started, and a success fee only when your business sells.

RETAINER FEE

A small deposit to cover ad spend and listing costs

Due at engagement

SUCCESS FEE

Only payable upon a successful sale.

Performance-based

WHY SELLERS CHOOSE LIQUID SUNSET

Why us

Active buyer sourcing

We don't sit and wait on the phone; we go out and find qualified buyers.

Reduced legal cost

Documents prepared to near-final standard before lawyers engage.

End-to-end management

Complete deal management from first contact to closing.

Buyer financing support

We help buyers close, increasing your probability of success.

Licensed & compliant

Operating under Ontario regulatory standards with full FINTRAC compliance on every deal.

Ready to explore your options?

If you are considering selling your business, we can walk you through the process.

Frequently Asked questions

What does a business broker do?

A business broker acts as an intermediary between you and prospective buyers. We handle valuation, packaging your business for market, screening buyers, marketing, negotiations, and the closing process. Our goal is to reduce your risk, save your time, and get you the best possible deal.

How long does it take to sell a business?

The timeline varies depending on industry, size, financials, and buyer demand. On average, a well-prepared business with strong fundamentals can attract serious offers within a few months. However, complex businesses or niche industries may take longer. Our process is designed to accelerate that timeline via buyer funneling and competitive offer generation.

How do you determine what my business is worth?

We use multiple valuation methods such as discounted cash flow, comparable sales, asset-based valuation, and industry multiples to triangulate a fair market value. We also adjust for factors like growth potential, risk, and unique strengths. A preliminary valuation is part of our initial assessment.

What fees do you charge?

We work on a success fee that is paid at closing. Many of our packages also include a client funded advertising budget. The ad budget powers paid campaigns across Google, social platforms, listing networks, and targeted industry channels. Ad spend is billed to you for full transparency and control. Any setup or creative costs are quoted up front so there are no surprises.

Do your packages require a client funded advertising budget?

Often yes. For most engagements we recommend a defined ad budget so we can reach more qualified buyers faster and generate multiple offers. The budget size depends on your industry, deal size, location, and buyer demand.

How do you decide the right ad budget?

We look at historic conversion data, buyer availability in our CRM, search volume, and competitiveness in your category. Then we present a recommended monthly range along with expected reach, lead flow, and timelines. You approve the plan before launch.

How is ad spend tracked and reported?

You receive regular reports that show impressions, clicks, inquiries, qualified leads, and offers generated. We tie ad performance to the buyer funnel so you can see how advertising translates into vetted conversations and structured negotiations.

Can I cap, pause, or adjust the ad budget?

Yes. You can cap or pause ad spend at any time. We actively manage pacing and will recommend increases or decreases based on performance and seasonality.

Where do you advertise to sell businesses?

We run campaigns on Google Ads, industry marketplaces, curated buyer lists, and social platforms when appropriate. We combine paid reach with our CRM outreach, email, and cold calling to drive both volume and quality.

Does a client funded ad budget guarantee multiple offers when selling my business?

Yes. Advertising at the right level significantly increases exposure and the number of vetted buyers at the table, contingent on the valuation, financials, and quality of the business being proper. Our process is designed to turn that attention into real competition through screening and structured negotiations.

How do you find qualified buyers?

We maintain a CRM with thousands of qualified buyers and investors. In certain industries we can generate hundreds of leads quickly through AI-driven campaigns, automated systems, targeted outreach, and cold calling. All leads go through a vetting funnel so only serious and financially capable buyers move forward.

How do you filter or screen those leads?

We ask for financial proof, conduct interviews, require signed NDAs, and sometimes request proof of funding before presenting your business details. This ensures we minimize time-wasting with unqualified or tire-kicking buyers.

How many offers can I expect?

Our goal is to create competition. In many cases, clients receive multiple offers. The number depends on business health, market interest, and how well the business is presented. Because we tap into our buyer network actively, we can often bring several viable offers to the table.

Will confidential information about my business become public when selling it?

No. Confidentiality is critical. We anonymize identifying details in marketing materials, require NDAs before sharing sensitive documents, and limit disclosure until a buyer is vetted. Only serious parties see your full information under strict controls.

What if there’s a valuation gap between what I expect and what buyers are offering?

No. Confidentiality is critical. We anonymize identifying details in marketing materials, require NDAs That is common. We can help bridge the gap by improving operations, cleaning up financials, packaging strengths more clearly, identifying growth levers, or incentivizing terms such as earn-outs or seller financing to get to your target.before sharing sensitive documents, and limit disclosure until a buyer is vetted. Only serious parties see your full information under strict controls.

Will I still run the business while we sell it?

Yes. You typically continue operations until a deal is secured. Our process is designed to be as hands-off for you as possible, but there may be times when we need your input such as data, financials, or introductions as the sale progresses.

Do I need to continue paying rent, employees, or lease costs during sale?

Unless otherwise agreed, you maintain regular operations and expenses until closing. We generally recommend avoiding major changes or disruptions mid sale, as stability helps maximize buyer confidence.

What happens after an offer is accepted?

After acceptance, we move into due diligence where the buyer reviews your financials, operations, and contracts. We then negotiate final terms, structure the deal, and prepare closing documents. We stay involved until everything is signed and transferred.

Can you help with financing or buyer capital structure?

Yes. In many cases we assist in structuring terms, recommending lenders, or facilitating seller financing or earn-outs when necessary. Our goal is to help deals close, not just get offers on paper.

What makes Liquid Sunset different from other brokers?

We combine advanced automation, AI marketing, and direct outreach including cold calling with a deep buyer network. Because we own lead generation and filtering systems, we do not just list your business. We actively create competitive offers.

What happens if a deal does not close

Results vary by industry and business quality, but our model is built to maximize success. We only take deals where we believe we can deliver.

How many businesses do you list concurrently?

We manage our pipeline carefully. We avoid overloading with too many deals so each client receives focused attention.

Will I have to break any contract to switch brokers if I’m unhappy?

We provide clear listing agreements with exit clauses and term limits. If expectations are not met, you will have options to terminate or renegotiate.

What information do you need from me to get started?

Typically financial statements such as profit and loss, balance sheet, and tax returns for the last three to five years. We may also ask for a list of assets, customer lists, operational processes, legal or contract obligations, and details of your reason for selling.

Are there any industries you do not accept?

Yes. We reserve the right to decline listings that do not align with our buyer audience, present legal or regulatory risk, have a low likelihood of sale, or where we cannot create multiple offers. During our intake, we will let you know whether your business is a good fit.

What is the timeline of your process from valuation to closing?

A typical high-level timeline looks like this:

• Intake and valuation analysis: one week

• Preparation and marketing package: two weeks

• Active buyer outreach and initial buyer identification: one week

• Buyer finalization, due diligence, negotiation, and closing: approximately two months Timelines can overlap and vary depending on the business and buyer readiness.

How do you protect me from buyer deal breakers?

We structure terms, include contingencies, and negotiate warranties and representations to protect you. We also vet buyers up front so red flags are discovered early.

What disclosures or legal obligations must I worry about?

You must disclose known liabilities, contractual obligations, pending lawsuits, regulatory issues, taxes owed, and anything that materially affects business value or operations. We guide you through what is standard to disclose and how to present it.

Do I need my own attorney or accountant?

Yes. You should retain your own legal and tax advisors. We work alongside them to coordinate and finalize the deal structure and documents.

If offers come in low, can I reject them?

Yes. You control whether to accept, counter, or reject. We advise based on market logic, but you always have the final say.

What if a buyer walks away during due diligence?

That can happen. We keep backup leads and maintain momentum. Because we aim for multiple offers, if one falls out we often shift to the next best option without losing time.

Do you require exclusive listing rights?

Typically yes. Exclusivity ensures we can invest time and resources to market your business aggressively without conflict. We clarify the term duration during onboarding.

How will marketing materials be handled?

We create a confidential information memorandum, executive summary, teaser documents, and buyer briefings. These are designed to protect your identity while showcasing value to qualified buyers.

Do I have to personally meet all buyers?

Only when the buyer is vetted and you are comfortable. We often act as a buffer, doing initial buyer interviews and filtering so you meet only serious, qualified parties.

How do I know you will not undervalue my business to get a quick sale?

Because our compensation is tied to sale results, we have aligned incentives to maximize your outcome. You will receive a full written valuation that explains the reasoning behind the number, multiple offers, and transparency in how those offers compare.

252 Pall Mall St #202, London, ON N6A 5P6

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